Shopping For Organics in Chi-Town, April 2008

"Sustainability was also a big focus, and in some cases companies are taking it to notable new levels. A great example of this comes from Revolution, a brand new cosmetics company (they're not even on the shelves yet) based in Ottawa, Canada. In addition to chemical-free health and beauty care items, they make a "22-use" skin cream that can be applied in just as many ways as advertised. Because it accomplishes what normally requires a clutter of products, the new cream helps conserve space and energy, according to founders Alexandra Zanela and Melissa Shabinsky, both long-time veterans of the cosmetics industry. Could it be profitable to do more with less, as Revolution is trying to do? In an industry that went from farm stands to showcase stores and rocketing profits, anything's possible." more...

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